DOORS OPEN AGAIN IN
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The Goods on the Course
Unpack Your Good is our special program designed to help you get started with your own version of environmental communication.
Join us as we focus on:
- building confidence,
- discovering your customers and audience, and
- keeping you accountable while you develop your own workshop.
With us cheering you on, you will gain the foundations to pitch workshops or sessions to your audiences.
Whether you're a...
- circular economy superstar;
- a waste prevention warrior; or
- rocking the regeneration space;
...go from a burnt-out community change maker to a confident content communicator in 30 days.
Week 1: Self Discovery: crafting how you'd like to be seen and shaping your speaker narrative.
Step-by-step guided content PLUS your exclusive live check-in.
- Get you to explore your core values
- Unpack your ikigai
- Consider how would you like to be seen?
- Craft the trajectory of your story
- Understand the keys to confident communication
- Give you 10 practical exercises you can do to increase your speaking experience and confidence
- Have the written copy you need to start populating your own pitch deck.
Week 2: Audience Discovery: Identify your ideal customers and audiences, and how to get in front of them.
Step-by-step guided content PLUS your exclusive live check-in.
- Identify your ideal client
- Identify your ideal audience
- Map your niche area of influence
- Identify where to focus your attention to reach your ideal client
- Frame your written copy to speak to your ideal client
Week 3: Your Unique Offering: Your unique offering- mastering the art of pitching yourself as an environmental communicator.
Step-by-step guided content PLUS your exclusive live check-in.
- Identify 3 key speaking topics with your niche area of influence and craft your compelling copy
- Identify the 5 most impactful ways of being seen as a subject matter expert to your ideal customer
- Set 4 goals for the next 6 months when it comes to speaking as an environmental communicator.
- Finalise your pitch deck. ready to present.
Week 4: Speak with confidence: Your chance to apply what you've learnt, nail that practice pitch and get real-time feedback from your peers.
A special 2-hour speaker showcase with you a your supportive course-mates.
- Prepare and present a 5 minute introduction to you and your unique offerings.
- Receive constructive feedback to continue to improve and evolve your skills.
Unpack Your Good is a week-by-week interactive course. Part live webinar, part self-paced content, it's an efficient way to hone your strengths, define your messages and discover what you can bring to . Explore who you can inspire and how, by defining your audience and mapping your content, as well as learning what it means to be a good environmental communicator.
If you're ready to amplify your impact or simply stop thinking and start doing, then this is for you.
Interested but have question? BOOK A CALL to find out more.
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We've proudly worked on projects with the following organisations:
DOORS CLOSE IN
IS THIS COURSE FOR YOU?
Ready to level up your impact and build marketable content around your community building skills and experience? Sharing knowledge is one of the best ways to amplify your influence. Think of it as making your "good" go viral.
Whether you're a solo superstar or an organisation with more to give, if you've got the goods but need help:
- Assessing your wealth of knowledge and identifying what will resonate with the public
- Identifying who your audience is and how to reach them
- Mapping out instructive, marketable educational content
- Staying on track and seeing your content creation through
to completion
Then this one's for you.
Still not sure? Download our FREE Environmental Communicators Template to help you find out how to put your purpose into action.
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"I WANT TO REFINE MY IDEAS AND UNPACK MY KNOWLEDGE"
Bursting with knowledge but not sure how to get the good word out there?
- A step-by-step journey to unpack your ideas
- Guidance to discover your strengths
- Learn what makes a
good educator
- Take your knowledge
from ideation to community inspiration.
"I NEED ACCOUNTABILITY AND SUPPORT TO HELP ME SUCCEED"
Ready to start something good in your community but need a nudge to get going?
- Guided group sessions and one on one mentoring
- Develop your offering with feedback from industry peers.
- Figure out what hits (and what misses)
-
Get inspired by good doers from across Australia
"I NEED ACTIONABLE GOALS"
Looking to go beyond the conceptual and start creating?
- Define your changemaking superpower
- Receive guidance on packaging it up for your ideal audience
- In 30 days you'll have your ideas mapped out in a bespoke workbook of content
- Finish the course with a plan to get creating
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What is an ‘environmental communicator’?
There’s lot of words for it, but it’s our way of describing someone who shares solutions to environmental problems.
This could be:
- An educator or teacher
- A workshop presenter
- A speaker at events
- A podcast guest
- A workplace champion
- A trusted messenger
- A community leader
- A content creator
Interested but have question? BOOK A CALL with Jo to find out more
The 3 keys to all good environmental communicators:
A good understanding of their topic, solutions focus and specific calls to action.
Trustworthiness, authenticity and professionalism
Relatable and relevant to their audience
Packed with Good Stuff
- Three guided live sessions where you'll connect with other changemakers and have the chance to share your ideas. These sessions will push you to into action and support your next steps.
- We'll keep you accountable with achievable goals for each week.
- Accountability check-ins with Jo where you'll benefit from our years of experience in this space. Part mentor, part personal cheer squad, we'll celebrate your successes and show you where you can add value.
- Week by week course content, including exercises to build your platform, brand or message.
Frequently Asked Questions
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Hi there, I'm Jo!
I started Good for the Hood 5 years ago. Before that I worked in government and corporate sectors. I had never worked for myself, I didn’t think it was possible to be my own boss. But all of this happened because I took the chance to create a life aligned with my passions and skills.
You'll benefit from a wealth of lived experience. Jo has successfully built a thriving for-purpose business, employing a team of superstars and has helped over 1000 individuals refine their messaging, to overcome challenges and amplify their impact.
"We loved working with Jo. She brings a smart, funny, and refreshing take on environmental education and engagement."
Barbara Gill; Garage Sale Trail
Ambassador for Second Hand Goodness
"Jo has helped me have a stronger voice and use it to support my mission. My confidence has improved and I now feel less alone."
Charlene Bordley; Addventageous
Bike Confidence and Safety Advocate
"Jo advised and guided me on how to shape my ideas to make them a success, and to make a difference. She infuses creativity and nurturing in equal measure. I'm very grateful for her support. "
Regenerative Communications Expert
Good For the Hood operates on the traditional lands of the Wallumadegal across the Eora and Darug Nations, where connection to community has been carefully nurtured for thousands of years.
We acknowledge and pay our respects to Elders past and present.
Our mission is to empower Australian individuals and organisations to create positive environmental and social change in line with the UN Sustainable Development Goals. We do this by providing resources, networks and tools for advocates which support their efforts toward a more sustainable and regenerative future.